Where Innovation Meets Results
SoTrue is a marketing agency co-founded by Crystal Tosh and Amy Hartmann that is passionate about helping mid to late-stage startups find success. We believe that these companies are the backbone of innovation and progress, and that they deserve the best possible chance to succeed. Our focus on startups also aligns with SoTrue's marketing ideology.

At SoTrue, we don't just focus on companies that have already launched and have a product to sell. We are excited about working with companies that are still in the early stages of development, because we understand that the foundation of a successful business is built on a solid marketing plan.

Having a solid go-to-market (GTM) strategy is crucial for any startup's success. At SoTrue, we work closely with our clients to create a comprehensive GTM plan that takes into account their unique value proposition, target audience, and competitive landscape. We help our clients identify the right channels to reach their audience, craft compelling messaging, and build a strong brand identity. With a well-executed GTM plan in place, startups can effectively launch their product or service, generate buzz, and acquire customers quickly and efficiently. We believe that a well-planned GTM strategy is a key factor in a startup's ability to secure funding.


Venture capitalists (VCs) are always on the lookout for promising startups that have the potential to generate significant returns on their investment. In order to make informed decisions, VCs conduct extensive research on prospective companies, including their financial performance, market potential, and management team. One crucial factor that VCs take into consideration is the strength of a company's online presence.

At SoTrue, we recognize the importance of having a strong digital marketing strategy in order to attract the attention of VCs and other potential investors. By leveraging the latest tools and techniques in online marketing, we help startups establish a powerful brand identity and reach their target audience more effectively. Our team of experts works closely with each client to develop a customized marketing plan that is tailored to their unique needs and goals. We focus on creating engaging content, building strong social media profiles, and utilizing data-driven insights to optimize performance and drive growth.

We believe that our approach to marketing aligns perfectly with the needs of startups that are looking to secure funding from VCs. By creating a loyal and engaged following of micro-communities, we help our clients build a strong brand reputation and increase their visibility in the marketplace. When people see the value and authenticity in a company's brand, they are more likely to become enthusiastic supporters and help spread the word. This grassroots approach is highly effective in creating buzz and generating interest among potential investors, ultimately increasing the odds of success for our clients.

Our team of experts has the experience and know-how to help startups navigate the challenging waters of marketing, and we are dedicated to helping our clients succeed.

Featured Podcasts

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Crystal Tosh and Amy Hartmann, two badass business owners serve up one steaming pile of bullshit a week so you don’t fall face first into it.


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Laura Rike shares how business owners can grow PROFITABLY and SUSTAINABLY so they can be found first without tantrums over tech and trading sleep for success.

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In the first season of Who Killed, Karen and Crystal Tosh investigate the mysterious murder of Anna Mae Tosh in the tiny town of Dycusburg, KY. She died in a house fire and her death was ruled an accident, but there is definitely more to this story.

    Meet Our Co-Founders

    Meet Crystal Tosh! She brings a wealth of knowledge and experience to the table. With an undergraduate degree in psychology and a master's degree in public health, she understands human behavior, empathy, and how to connect with audiences. Her educational background and understanding of psychology have helped her to create effective marketing strategies that resonate with people.

    When she's not working, Crystal is busy with her nonprofit organization that rescues horses from slaughter and provides them with the care and love they deserve.

    Crystal is also an avid outdoor enthusiast who enjoys hiking, biking, and camping. She finds solace in nature and is passionate about preserving it for future generations. Her deep connection to the environment and her love for animals make her a compassionate and empathetic marketer who truly understands what drives people.

    Meet Amy Hartmann! She is serial entrepreneur with a passion for marketing and strategy. In addition to her work with SoTrue, she also owns and operates a real estate brokerage in Texas. With a Master's degree in English, Amy has a deep understanding of effective communication and a knack for crafting compelling messages that resonate with audiences.

    When Amy isn't working, she spends her time traveling and exploring new places and cultures. Her travels have given her a unique perspective on marketing and business strategy, and she is always seeking inspiration and new ideas.

    Amy's passion for helping others stems from her understanding of human behavior and how to effectively communicate with people. She recognizes that clear and empathetic communication is crucial in building meaningful connections that foster trust and loyalty, leading to positive outcomes. Her ability to combine her analytical mind with her communication skills makes her an invaluable asset in achieving business objectives and driving growth.