At SoTrue, our mission is simple: to help cutting-edge, innovative companies build powerful, resonant brands that connect with their audience, inspire loyalty, and drive business growth.
We take a strategic approach that goes beyond the status quo. There are no one-size-fits-all marketing plans here! Our team will work closely with yours to understand your unique needs and develop a customized plan that aligns with your company's growth trajectory.
By leveraging unique strategies such as trend-riding, challenger marketing, and integrated SEO, we help our clients join the relevant conversations, stay top-of-mind, generate leads, and achieve a significant return on their investment.
Curious about how our unique approach could work for your company?
Schedule a free consultation and let us show you!
Strategy & Planning
We'll work closely with you to craft powerful marketing strategies that perfectly align with your business goals and captivate your target audience. Our expert team dives deep into comprehensive research and analysis, uncovering valuable insights and spotting hidden opportunities through meticulous target audience analysis and competitor research.
Some of our Strategy & Planning Services Include:
o Strategic Marketing Consulting
o Marketing Strategy Development
o Integrated Campaign Planning & Management
o Target Audience Analysis
o Competitor Research
o First-Party Data Planning & Implementation
Digital Marketing
Amplify your online presence with our comprehensive Digital Marketing Services. From engaging social media campaigns and compelling content marketing to strategic LinkedIn marketing, targeted paid advertising, and effective SEO strategies, we provide a full suite of solutions to drive your digital success.
Some of our Digital Marketing Services Include:
o Social Media Marketing
o LinkedIn Marketing
o Pinterest Marketing
o Paid Advertising & Media Buying
o Email Marketing
o Blog & Article Writing
o Technical SEO
o Integrated SEO
o Digital PR
Video Services
Unlock the potential of visual storytelling with our dynamic Video Services. From concept to production, our expert team delivers compelling videos that engage, inspire, and leave a lasting impact.
Some of our Video Services Include:
o Concept Development & Scriptwriting
o Video Production
o Video Editing
o Video Segmentation
o Video Distribution
Podcast Services
We offer comprehensive solutions to bring your podcast idea to life, from inception to distribution. With our expertise in podcast setup, editing, production, and promotion, we'll help you captivate your audience and make a lasting impact in the world of podcasting.
Some of our Podcast Services Include:
o Concept Consultation
o Podcast Launch
o Podcast Production
o Podcast Editing
o Podcast Management & Monetization
o Podcast Distribution & Promotion
Fractional CMO
Our Fractional CMO (Chief Marketing Officer) service is a unique offering that goes beyond traditional marketing consultation. We understand that having a comprehensive marketing plan is just the first step towards achieving success. That's why we take a hands-on approach by providing you with a full team of experienced marketing professionals who will work collaboratively with you to implement the strategies we develop.
Here's how our Fractional CMO service differentiates itself:
o Holistic Marketing Strategy:
We begin by creating a customized marketing strategy tailored to your specific business objectives.
o Team of Experts:
Unlike traditional fractional CMO services where you work solely with a single consultant, we bring an entire team of specialists to the table.
o Continuous Monitoring and Optimization:
We believe in data-driven marketing, and our team consistently monitors the performance of your marketing campaigns and makes data driven adjustments to enhance your results.
o Cost-Effective Solution:
Hiring a full-time, in-house marketing team can be expensive, especially for small and medium-sized businesses. With our Fractional CMO service, you get access to a complete marketing team without the overhead costs associated with hiring, training, and retaining employees.
Featured Podcasts
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Crystal Tosh and Amy Hartmann, two badass business owners serve up one steaming pile of bullshit a week so you don’t fall face first into it.
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Laura Rike shares how business owners can grow PROFITABLY and SUSTAINABLY so they can be found first without tantrums over tech and trading sleep for success.
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In the first season of Who Killed, Karen and Crystal Tosh investigate the mysterious murder of Anna Mae Tosh in the tiny town of Dycusburg, KY. She died in a house fire and her death was ruled an accident, but there is definitely more to this story.
"I work with Crystal and Amy as the Marketing Manager at Sprocket. Before we started working with SoTrue, we were struggling to lock in our messaging and capitalize on our organic marketing strategy. Through work with them we have increased our reach and engagement by over 500%. I couldn't recommend them enough."
K. Gillespie
"The whole team has been invaluable in getting our name in front of customers. The impact of the services was quick and focused on just the right people...our particular, potential customers. "
B. Trunnell
"We've worked with a number of marketing agencies in the past, but none of them compare to SoTrue. Their team took the time to understand our unique needs and goals, and developed a customized marketing strategy that exceeded our expectations. We highly recommend SoTrue to anyone looking to take their business to the next level."
T. Roy
