They say that everything you need to know you learned in Kindergarten and we think there is a lot of truth to that. On your first day of school, you didn't write out a list of things that would make up the ideal best friend (unless you are a little weirdo). You showed up as yourself with all of your likes, dislikes, and quirky ways and someone equally quirky just gravitated to you and vice versa. You got to know each other and by the end of the first week, everyone had found their bffs.
Marketing is really about letting your freak flag fly in all the best ways. It's about humanizing your brand and making sure that everyone knows who YOU are and letting them gravitate toward you.
So many companies get this wrong. They start by figuring out the "ideal client" and then build a content strategy centered around that client. The truth is, humans cannot fit in a mold and we’re not out to create cookie-cutter campaigns. If you are starting with a questionnaire about who you serve, you are already doing it wrong.
We start with the brand. Who are you? Why do you exist? What is your message? What are you quirkiest traits? We find your brand voice and then help you to share it in ways that will attract the humans who are looking for YOU!
Podcast Services
There are over 460 Million podcast listeners across the globe and that number is expected to increase to over 500 Million in the next 2 years. There has never been a better time to start a podcast. From podcast consulting to done for you launch & editing services, we've got everything you need to start, grow & monetize your podcast.
Social Media Marketing
97% of consumers access social media at least once a month and 67% of consumers expect companies to have a social media presence. Are you meeting that demand? Let our team help you out. You discuss your social media goals with your account manager and our team will develop a strategic social media marketing plan and then create and execute the content.
Email Marketing
Email has a 4200% ROI. We make it simple to do your email marketing. You tell us what you want, we write emails that drive results and you just copy and paste them into your autoresponder and hit send. Need help building a list or creating onboarding, nurture or other sequences for your list? We can help with that too!
Once your organic strategies are producing strong and predictable results, paid advertising allows you to multiply those results. Our team of advertising experts will deliver effective goal driven campaigns that get you in front of the right people and move them to take action.
Your team members are your greatest assets. Creating a culture of collaboration and a place where people can't wait to get to work everyday is the recipe for customer satisfaction & longevity and employees that advocate for your company.
Consulting Packages
Whether you are a large organization or a small business, we have consulting packages to support your marketing goals. Consulting is ideal if you have a team to execute but need solid strategic direction to drive growth.
Marketing Department
We provide Marketing Director services PLUS bring an entire marketing team at a fraction of the cost. We create the strategic direction for your marketing and then execute the plan with a full team of experts.
Featured Podcasts
Desktop
Crystal Tosh and Amy Hartmann, two badass business owners serve up one steaming pile of bullshit a week so you don’t fall face first into it.
Desktop
Laura Rike shares how business owners can grow PROFITABLY and SUSTAINABLY so they can be found first without tantrums over tech and trading sleep for success.
Desktop
In the first season of Who Killed, Karen and Crystal Tosh investigate the mysterious murder of Anna Mae Tosh in the tiny town of Dycusburg, KY. She died in a house fire and her death was ruled an accident, but there is definitely more to this story.
I recently started using SoTrue's Social Media Services and I'm more than impressed with the results. They consistently deliver impressive results. I highly recommend their services to anyone looking for effective marketing solutions.
J. Burt
I'm absolutely blown away with the podcast editing! They do an amazing job of taking my audio files and turning them into quality, professional-sounding pieces of content. I Highly recommend their services to anyone looking to simplify their podcast production
T. Roy
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